I had the opportunity to design a logo for the Across Generations Club, a new club at my university. The final logo is used in the club's online and print promotional material and is the profile picture for the club's Instagram.
Across Generations exists to connect older and younger generations through guided discussion and music, all with a loving Christian outlook. These elements can be seen in the crosses and juxtaposition of youth and old age in the logo.
After completing the logo, I was also asked to design a program for a music concert the club organized for the residents of a local nursing home. The concert program features large and legible type to ensure the residents can read it easily.
The club presidents reviewed the preliminary drafts and decided to use two of the logos, each for a different purpose. The round logo serves as an icon for the club's social media profiles and the cross icon is used on posters and other print material.
This is a video of the physical printed concert program. This draft was produced early to ensure the page layout looked as expected. After the club members reviewed the draft, I inserted the correct song names and the names of the participants and printed copies to distribute to the attendees on the day of the concert. The club was very satisfied with the brochure and the logos. The logos helped the club to create cohesive advertisements, flyers, group chats, and programs, which contributed to continued success the next semester.